Across Sub-Saharan Africa, agricultural extension systems are under strain. In Malawi, one extension officer may serve over 4,000 farmers and agripreneurs—eight times the maximum ratio recommended by the FAO. Most smallholders lack access to timely, relevant, and localized guidance on inputs, incubation, and climate-smart agronomic best practices.

Content-to-Conversation (C2C) indicates the shift from a market that drew consumers to content (think websites and mobile apps), to a market where content must follow consumers if it is to be relevant (think messaging).

Socially linked customers are the strongest core to any brand community.

When you walk by two restaurants, one busy, the other empty, which one do you choose to sit down at for a meal? The busy one, right?