Moja’s pivot to the agriculture sector and direct-to-farmer Climate-Smart Agriculture training through Moja Academy may seem to the casual observer like a sudden and sharp deviation in strategy, but it’s rather the cumulative effect of a long process of trial and error of operating the Moja app in Africa.

Sub-Saharan Africa accounts for nearly a tenth of the global mobile subscriber base and is expected to grow faster than every other region over the next five years.