Very soon Moja Academy will launch the Certified Field Advisor Series—a transformational training initiative tailored for Extension Officers, Agripreneurs, and Farmers in Malawi and across the region.

Across Sub-Saharan Africa, agricultural extension systems are under strain. In Malawi, one extension officer may serve over 4,000 farmers and agripreneurs—eight times the maximum ratio recommended by the FAO. Most smallholders lack access to timely, relevant, and localized guidance on inputs, incubation, and climate-smart agronomic best practices.

Content-to-Conversation (C2C) indicates the shift from a market that drew consumers to content (think websites and mobile apps), to a market where content must follow consumers if it is to be relevant (think messaging).

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